Why Three Exposures May Be Enough.

Krugman, H. E. (1972). Why Three Exposures May Be Enough. Journal of Advertising Research, 12(6), 11-14.

Type

Journal article

Intellectual base

Primary research

Year

1972

Volume

12

Issue

6

Pages

11-14

DOI

10.1080/00218499.1972.12519370

DOI registrant

Taylor & Francis

Link

https://doi.org/10.1080/00218499.1972.12519370

Cited from

military_strategic_studies

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Mass
  • Marketing and advertising. Media concentration around a launch window — intermittent high-concentration bursts beat steady-state low-level presence for brand-tipping outcomes, the effective-frequency literature being exactly about response-curve thresholds.

    This sourceFoundational effective-frequency argument that brand response to ad exposures is nonlinear with a threshold within a window.

Verification

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Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.

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