Why Three Exposures May Be Enough.¶
Krugman, H. E. (1972). Why Three Exposures May Be Enough. Journal of Advertising Research, 12(6), 11-14.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Mass
- Marketing and advertising. Media concentration around a launch window — intermittent high-concentration bursts beat steady-state low-level presence for brand-tipping outcomes, the effective-frequency literature being exactly about response-curve thresholds.
This sourceFoundational effective-frequency argument that brand response to ad exposures is nonlinear with a threshold within a window.
- Marketing and advertising. Media concentration around a launch window — intermittent high-concentration bursts beat steady-state low-level presence for brand-tipping outcomes, the effective-frequency literature being exactly about response-curve thresholds.
Verification¶
This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.
Registry ID ref:942fc06650f1 · see in the full table