The origins and evolution of scenario techniques in long range business planning

Bradfield, R., Wright, Burt, Cairns, & van der Heijden, K. (2005). The origins and evolution of scenario techniques in long range business planning. Futures, 37(8), 795-812.

Type

Journal article

Intellectual base

Primary research

Year

2005

Volume

37

Issue

8

Pages

795-812

DOI registrant

Elsevier

Link

https://doi.org/10.1016/j.futures.2005.01.003verified

Cited from

futurism_foresight

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Scenario Planning
  • Academic and consulting institutions have developed specialized scenario-planning methodologies: the Global Business Network "intuitive logics" approach, the French "La Prospective" school of Godet, morphological analysis (Ritchey), and the Shell variant that emphasizes "transactional environment" analysis, all surveyed and traced to their distinct origins by Bradfield, Wright, Burt, Cairns, and van der Heijden (2005).

    This sourceSurveys and traces the distinct origins of the Shell intuitive-logics, GBN, La Prospective (Godet), and morphological-analysis (Ritchey) methodologies for scenario planning.

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