The Motivational Effects of Charismatic Leadership¶
Shamir, B., House, R. J., & Arthur, M. B. (1993). The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory. Organization Science, 4(4), 577-594.
Cited by¶
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Primes¶
- Identification
- Brand identification. Brand loyalty as identification with a brand persona; the purchase is the action through which a customer enacts identification, the same structural move as in rhetoric with consumer goods as the symbolic vocabulary. Charismatic leadership. Followers internalize a leader's vision because they see themselves in it, not because the leader out-argues alternatives.
This sourceTheorizes charismatic leadership as followers internalizing a leader's vision through self-concept engagement — seeing themselves in it — rather than through superior argument.
- Brand identification. Brand loyalty as identification with a brand persona; the purchase is the action through which a customer enacts identification, the same structural move as in rhetoric with consumer goods as the symbolic vocabulary. Charismatic leadership. Followers internalize a leader's vision because they see themselves in it, not because the leader out-argues alternatives.
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