An Integrative Framework for Understanding Two-Sided Persuasion¶
Crowley, & Hoyer. (1994). An Integrative Framework for Understanding Two-Sided Persuasion.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Two-Sided Message
- The core finding from Carl Hovland, Arthur Lumsdaine, and Fred Sheffield's WWII Army persuasion experiments (1949) — refined through subsequent work including Allyn and Festinger (1961) and Crowley and Hoyer (1994)
This sourceAn integrative framework for two-sided persuasion that explains inconsistent earlier findings, specifying when credibility gains arise, when refutation is needed and how to structure the message.
Supported in partVerified against the source
- The core finding from Carl Hovland, Arthur Lumsdaine, and Fred Sheffield's WWII Army persuasion experiments (1949) — refined through subsequent work including Allyn and Festinger (1961) and Crowley and Hoyer (1994)
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Registry ID ref:98c248383992 · see in the full table