The Business Model Ontology a Proposition in a Design Science Approach¶
Osterwalder, A. (2004). The Business Model Ontology a Proposition in a Design Science Approach.
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1 citation across 1 artifact.
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Domain-specific¶
- Business Model Canvas
- Before the canvas, business plans typically over-specified some components (often product description) and under-specified others (often customer segments and channels), producing internally inconsistent ventures that passed unnoticed in narrative form
This sourceThe specific claim that plans over-specified product and under-specified customers and channels is not established here.
- Before the canvas, business plans typically over-specified some components (often product description) and under-specified others (often customer segments and channels), producing internally inconsistent ventures that passed unnoticed in narrative form
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