Tracing the Shapes of Multimodal Rhetoric

Pflaeging, J., & Stöckl, H. (2021). Tracing the Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization. Visual Communication, 397-414.

Type

Journal article

Intellectual base

Primary research

Year

2021

DOI

10.1177/14703572211010370

Link

https://doi.org/10.1177/14703572211010370

Cited by

1 citation across 1 artifact.

Domain-specific

• Organon Model
  • Recent multimodal-rhetorical scholarship has used Bühler's triad to relate sign use to ethos, logos, and pathos, while retaining the model's own distinct terminology.

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