The Media and Advertising¶
Anderson, S. P., & Gabszewicz, J. J. (2006). The Media and Advertising: A Tale of Two-Sided Markets. Handbook of the Economics of Art and Culture.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Two Sided Market
- Media and advertising — content-consumers and advertisers, where more readers raise advertiser value while more ads lower reader value; the cross-side externality drives the historical advertising-supported model.
This sourceModels advertising-supported media as a two-sided market between consumers and advertisers.
- Media and advertising — content-consumers and advertisers, where more readers raise advertiser value while more ads lower reader value; the cross-side externality drives the historical advertising-supported model.
Verification¶
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Registry ID ref:a08af27aff36 · see in the full table