Deterministic and Stochastic Optimization of a Dynamic Advertising Model¶

Sethi, S. P. (1983). Deterministic and Stochastic Optimization of a Dynamic Advertising Model.

Type: Unclassified
Intellectual base: Unclassified
Year: 1983
DOI: 10.1002/oca.4660040207
Link: https://doi.org/10.1002/oca.4660040207

Cited by¶

1 citation across 1 artifact.

Domain-specific¶

Sethi model
- The Sethi model treats advertising as a control that recruits remaining customers while acquired sales erode over time.

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Registry ID ref:a1cd7c31205f · see in the full table