When news sites go native

Carlson. (2013). When news sites go native: Redefining the advertising–editorial divide in response to native advertising. Journalism.

Type

Journal article

Intellectual base

Primary research

Year

2013

DOI

10.1177/1464884914545441

Link

https://doi.org/10.1177/1464884914545441

Cited by

1 citation across 1 artifact.

Domain-specific

• Native-advertising confusion
  • In January 2013 The Atlantic's website published a sponsored post, "David Miscavige Leads Scientology to Milestone Year," rendered in the magazine's ordinary editorial layout and typography and marked only by a small "Sponsor Content" tag

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:a1f3ac9d174f · see in the full table