Heuristic versus systematic information processing and the use of source versus message cues in persuasion¶
Chaiken. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Central Route Processing
- In social and consumer-behavior research it is the canonical home, structuring decades of work alongside Chaiken's Heuristic-Systematic Model
This sourceChaiken's experiments establishing the heuristic-versus-systematic processing distinction, the sibling persuasion model named alongside the Elaboration Likelihood Model.
Supported in partVerified against the publisher's abstract
“These findings support the idea that high involvement leads message recipients to employ a systematic information processing strategy in which message-based cognitions mediate persuasion, whereas low involvement leads recipients to use a heuristic processing strategy in which simple decision rules mediate persuasion”
- In social and consumer-behavior research it is the canonical home, structuring decades of work alongside Chaiken's Heuristic-Systematic Model
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Registry ID ref:a26f7fd1b204 · see in the full table