Rhétorique de l'image.

Barthes, R. (1964). Rhétorique de l'image. Communications, 40-51.

Type

Journal article

Intellectual base

Primary research

Year

1964

Pages

40-51

ISSN

0588-8018

Link

https://www.persee.fr/doc/comm_0588-8018_1964_num_4_1_1027

Cited from

linguistics_semiotics

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Arbitrariness of Symbolic Conventions
  • Semiotics and sign theory (Barthes 1964,

    This sourceFoundational visual-semiotics essay analyzing how advertising images articulate denotation and connotation through conventional cultural codes, extending Saussurean arbitrariness from linguistic to visual signs.

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