Testing, metrics, products: FT uses data to ace the subscription game

Gupta, N. (2023). Testing, metrics, products: FT uses data to ace the subscription game: FT uses data to ace the subscription game.

Type

Web resource

Intellectual base

Web

Year

2023

Link

https://wan-ifra.org/2023/06/testing-metrics-products-ft-uses-data-to-ace-the-subscription-game/

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Vanity-Metric Addiction
  • The FT then moved from product-centric metrics such as page views to an overarching, customer-centric north-star goal of maximising RFV, and identified product features such as myFT personalisation, push notifications and newsletters as drivers of engagement; for journalists it added a consumption-based "Quality Reads" metric designed to work in tandem with page views

    This sourceThe FT's McKinley Hyden describes RFV, measured over 90-day windows, as 'a huge strategic and tactical piece of information', with readers scoring above 18.2 counted as engaged; MyFT personalisation, push notifications and newsletters are named as drivers of engagement.

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