The Influence of Source Credibility on Communication Effectiveness

Hovland, C. I., & Weiss, W. (1951). The Influence of Source Credibility on Communication Effectiveness. Public Opinion Quarterly, 15(4), 635-650.

Type

Journal article

Intellectual base

Primary research

Year

1951

DOI

10.1086/266350

Link

https://doi.org/10.1086/266350

Cited from

cognitive_science

Cited by

1 citation across 1 artifact.

Primes

• Differential Decay
  • Persuasion psychology (sleeper effect): a persuasive message attached to a low-credibility source; the source discount fades faster than the message, so net persuasion increases with delay although nothing in the message changed.

Verification

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Registry ID ref:a6a31b1897d6 · see in the full table