Misbehaving

Thaler, R. H. (2015). Misbehaving: The Making of Behavioral Economics. W.W. Norton & Company.

Type

Book

Intellectual base

Review or monograph

Year

2015

Link

https://openlibrary.org/isbn/9780393080940verified

Cited from

economics_finance

Cited by

1 citation across 1 artifact.

Primes

• Marginal Analysis
  • Empirically, actual decision-makers (consumers, firms, investors) often fail to achieve equimarginal allocations because of bounded rationality, information costs, attention limits, and mental-accounting heuristics.

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