Effects of perceptual fluency on affective judgments¶
Reber, R., Winkielman, & Schwarz, N. (1998). Effects of perceptual fluency on affective judgments. Psychological Science, 9(1), 45-48.
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Primes¶
- Processing Fluency
- A stimulus can receive full attention yet be disfluent if it is semantically complex or perceptually degraded; another stimulus can receive less attention yet be fluent if it is simple and clear, a dissociation Reber, Winkielman, and Schwarz (1998) demonstrated by independently varying perceptual fluency and viewing duration.
This sourceIndependently varies perceptual fluency (figure-ground contrast, presentation duration) and shows that ease of processing influences affective judgments orthogonal to attention allocation.
- A stimulus can receive full attention yet be disfluent if it is semantically complex or perceptually degraded; another stimulus can receive less attention yet be fluent if it is simple and clear, a dissociation Reber, Winkielman, and Schwarz (1998) demonstrated by independently varying perceptual fluency and viewing duration.
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