The Product Portfolio

Henderson, B. (1970). The Product Portfolio. Perspectives.

Retired. This entry was not a citation. Our extractor stored an inline prose definition from the article as though it were a bibliographic record, so its title is the name of a concept rather than of a published work. The page is kept because links to it still resolve, but it is withdrawn from the reference list. This entry is kept so the citations that pointed at it still resolve, and so the correction is visible rather than silent.

Type

Unclassified

Intellectual base

Unclassified

Year

1970

Link

no authoritative link yet

Cited by

3 citations across 3 artifacts.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Growth–share matrix
  • Henderson's 1970 essay used the grid to argue that a diversified firm should draw surplus from mature leaders to fund units with a chance of future leadership.

Mechanisms

• Lifecycle Portfolio Review
  • It resembles a growth-share matrix in spirit, sorting a portfolio by position rather than treating every line as equal.

    This sourceIntroduces the growth-share matrix as a portfolio tool that differentiates products by market growth and relative market share rather than managing every product identically.

• Niche Portfolio Matrix
  • The lineage of the tool is the old BCG growth–share matrix, which likewise arranged a portfolio on two axes to make its balance legible.

    This sourceIntroduces the BCG product-portfolio framework as a two-dimensional growth-and-market-share matrix used to make portfolio balance visible.

Verification

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Links previously used in the corpus

Before the registry existed this work was also linked 1 other way.

• https://www.bcg.com/publications/1970/strategy-the-product-portfolio ×3

Registry ID ref:ab10b5535dfe · see in the full table