Bold and Impactful

Stöckl, H. (2023). Bold and Impactful: A Reappraisal of Gunther Kress's (Social) Semiotic Legacy in the Light of Current Multimodality Research. Text & Talk, 2021-0189.

Type

Journal article

Intellectual base

Primary research

Year

2023

DOI

10.1515/text-2021-0189

Link

https://doi.org/10.1515/text-2021-0189

Cited by

1 citation across 1 artifact.

Domain-specific

• Organon Model
  • Recent multimodal-rhetorical scholarship has used Bühler's triad to relate sign use to ethos, logos, and pathos, while retaining the model's own distinct terminology.

Verification

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Registry ID ref:ad5da9783190 · see in the full table