Disciplined Entrepreneurship¶
Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Wiley.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Beachhead Market
- The converting adjacency was explicit and product-based — Roadster proceeds and learnings funded the Model S (luxury sedan), whose proceeds in turn funded the Model 3 (mass market), a rolling horizon in which each foothold's winnings convert into capability against the next segment.
This sourceDevelops beachhead-market selection (Step 2) as the disciplined first step of market entry — dominate a narrow segment, then expand to adjacencies.
- The converting adjacency was explicit and product-based — Roadster proceeds and learnings funded the Model S (luxury sedan), whose proceeds in turn funded the Model 3 (mass market), a rolling horizon in which each foothold's winnings convert into capability against the next segment.
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Registry ID ref:ae52c8f4d742 · see in the full table