The Hidden Persuaders¶
Packard, V. (1957). The Hidden Persuaders.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Manufactured Dependency for Role Capture
- Marketing-manufactured insecurities — industries manufacture problems (odour, ageing, awkwardness) for which they sell solutions; the role depends on continued felt inadequacy.
This sourceExposes advertising's use of motivation research to exploit human insecurities (worth, security, status), manufacturing felt inadequacies for which products are sold.
- Marketing-manufactured insecurities — industries manufacture problems (odour, ageing, awkwardness) for which they sell solutions; the role depends on continued felt inadequacy.
Verification¶
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Registry ID ref:aed678a2546c · see in the full table