Emotion Shapes the Diffusion of Moralized Content in Social Networks

Brady, W. J., Wills, J. A., Jost, J. T., Tucker, J. A., & Van Bavel, J. J. (2017). Emotion Shapes the Diffusion of Moralized Content in Social Networks. Proceedings of the National Academy of Sciences, 7313-7318.

Type

Journal article

Intellectual base

Primary research

Year

2017

Pages

7313-7318

DOI

10.1073/pnas.1618923114

DOI registrant

National Academy of Sciences

Link

https://doi.org/10.1073/pnas.1618923114

Cited by

1 citation across 1 artifact.

Domain-specific

• Rage-Baiting
  • Research shows that moral-emotional language is associated with increased diffusion and that negative headline wording can causally increase click-through in tested news settings, though those findings establish enabling mechanisms rather than proving every provocative post is intentional rage bait.

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