One reputation or many?¶
Helm, S. (2007). One reputation or many?. Corporate Communications: An International Journal.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Reputation Management
- Sabrina Helm's empirical study of consumers, employees, and investors further shows why “the public” cannot be treated as one homogeneous observer: stakeholder groups can use similar evaluative criteria yet hold different perceptions, so measures and interventions must preserve audience identity
This sourceHelm's empirical comparison of German consumers, employees and private investors, which finds that the groups apply comparable evaluative criteria yet differ considerably in perception, and concludes that reputation measurement and management must take those group differences into account. Helm's study, which concludes that reputation measurement should be adapted to stakeholder-specific differences rather than treating perceptions as uniform across groups.
SupportedVerified against the source
- Sabrina Helm's empirical study of consumers, employees, and investors further shows why “the public” cannot be treated as one homogeneous observer: stakeholder groups can use similar evaluative criteria yet hold different perceptions, so measures and interventions must preserve audience identity
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
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Registry ID ref:b0ba289c2bfd · see in the full table