Drowned out? Rethinking corporate reputation management for the Internet¶
Bunting, M., & Lipski, R. (2000). Drowned out? Rethinking corporate reputation management for the Internet. Journal of Communication Management.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Reputation Management
- Bunting and Lipski show that Internet communication shifts voice away from top-down control and toward interactive stakeholder relations, making effective online practice relational rather than simply a louder corporate broadcast
This sourceBunting and Lipski's argument that the internet shifts the balance of power toward voice, making reputation a function of how others respond rather than of corporate broadcast, and requiring stakeholder relationships unlike conventional top-down communications.
SupportedVerified against the source
- Bunting and Lipski show that Internet communication shifts voice away from top-down control and toward interactive stakeholder relations, making effective online practice relational rather than simply a louder corporate broadcast
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