Self-Regulatory Principles for Online Behavioral Advertising

U.S. Federal Trade Commission. (2009). Self-Regulatory Principles for Online Behavioral Advertising.

Type

Report

Intellectual base

Grey literature

Year

2009

Link

https://search.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-staff-report-self-regulatory-principles-online-behavioral-advertising/p085400behavadreport.pdf

Cited by

1 citation across 1 artifact.

Domain-specific

• Targeted advertising
  • Evaluation must distinguish model selection from causal lift and audit whether inferred proxies exclude or exploit sensitive groups.

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