The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign¶
Lazarsfeld, Berelson, & Gaudet. (1944). The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign: How the Voter Makes Up His Mind in a Presidential Campaign.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Two-Step Flow
- The two-step flow of communication is a mass-communication hypothesis, formulated by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice (1944) and refined by Elihu Katz and Lazarsfeld in Personal Influence (1955), that media influence on the general population is rarely direct but instead travels in two sequential stages: from mass media to opinion leaders, and from opinion leaders to the wider population through interpersonal contact
This sourceThe original statement that ideas flow from radio and print to opinion leaders and from them to the wider population. The 1940 Erie County panel finding that political discussion outweighed radio and print and that media-attentive opinion leaders passed influence on to others.
Supported in partVerified against the source
- The two-step flow of communication is a mass-communication hypothesis, formulated by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice (1944) and refined by Elihu Katz and Lazarsfeld in Personal Influence (1955), that media influence on the general population is rarely direct but instead travels in two sequential stages: from mass media to opinion leaders, and from opinion leaders to the wider population through interpersonal contact
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