Innovation diffusion¶
Shrestha, A. (2019). Innovation diffusion: how homogenous networks influence the uptake of community-based injectable contraceptives. BMC Public Health.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Network Broker Role
- A pharmaceutical company introducing a new contraceptive in a rural region with low uptake makes this concrete: direct advertising fails, because the population's reasoning passes through community health workers, and the CHW is the structural broker — upstream access (formal training, supply-chain access, contact with clinic staff), downstream tie capacity (every household in her catchment trusts her), and interpretive authority (she explains in local idiom, vouches for safety, answers specific concerns).
This sourceDocuments how uptake of a new contraceptive method diffuses through community health workers and trusted homogeneous social networks — the public-health broker whose upstream training/supply access, downstream household trust, and local interpretive authority drive adoption, and whose displacement by outsiders fails.
Supported in partVerified against the publisher's abstract
The abstract shows uptake of a CHW-delivered contraceptive spreads through dense, homophilic peer networks; it says nothing about CHW acceptance being decisive or about alternatives failing.
“It also shows the influence of social networks on the diffusion of community-based injectable contraceptives, and how homophilic and dense networks may have positive health externality.”
- A pharmaceutical company introducing a new contraceptive in a rural region with low uptake makes this concrete: direct advertising fails, because the population's reasoning passes through community health workers, and the CHW is the structural broker — upstream access (formal training, supply-chain access, contact with clinic staff), downstream tie capacity (every household in her catchment trusts her), and interpretive authority (she explains in local idiom, vouches for safety, answers specific concerns).
Verification¶
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Registry ID ref:b479821d671f · see in the full table