Going Native¶
Wojdynski, B. W., & Evans, N. J. (2015). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of Advertising.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Native-advertising confusion
- Credibility weighting follows the channel signal, and the small-print label rarely intercepts it: disclosures largely escape readers' visual attention, so most never recognize the content as advertising at all — and among the minority who do, evaluations of the content turn more negative rather than staying elevated
This sourceTwo disclosure experiments establishing that visual attention mediates whether readers recognise native advertising as advertising - most do not - and that recognition, where it occurs, made evaluations more negative.
SupportedVerified against the source
- Credibility weighting follows the channel signal, and the small-print label rarely intercepts it: disclosures largely escape readers' visual attention, so most never recognize the content as advertising at all — and among the minority who do, evaluations of the content turn more negative rather than staying elevated
Verification¶
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Registry ID ref:b590f880f798 · see in the full table