Less Is Better¶
Hsee, C. K. (1998). Less Is Better: When Low-Value Options Are Valued More Highly than High-Value Options. Journal of Behavioral Decision Making, 11(2), 107-121.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Joint vs. Separate Evaluation
- Consumer behaviour: an intact 24-piece dinnerware set is preferred to a 31-piece set with some broken items when evaluated separately, while the 31-piece set is preferred jointly, because the comparable piece-count becomes evaluable in comparison.
This sourceSource of the dinnerware-set demonstration (24 intact pieces preferred separately, the 31-intact-of-40 set preferred jointly) of joint–separate preference reversal.
- Consumer behaviour: an intact 24-piece dinnerware set is preferred to a 31-piece set with some broken items when evaluated separately, while the 31-piece set is preferred jointly, because the comparable piece-count becomes evaluable in comparison.
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Registry ID ref:be44e4fb9b53 · see in the full table