An ecological valence theory of human color preference.¶
Palmer, S. E., & Schloss, K. B. (2010). An ecological valence theory of human color preference. Proceedings of the National Academy of Sciences, 107(19), 8877-8882.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Color Harmony
- A common failure is assuming color psychology is universal without accounting for cultural variations, or assuming color meanings are entirely cultural without recognizing psychological universals
This sourceShows color preference arises from averaged affective responses to color-associated objects (the WAVE model); supports the psychological-intent-versus-cultural-context tension by grounding partly-shared, partly-contingent color associations in ecological experience.
- A common failure is assuming color psychology is universal without accounting for cultural variations, or assuming color meanings are entirely cultural without recognizing psychological universals
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