Swrve Finds 0.15% of Mobile Gamers Contribute 50% of All In-Game Revenue

Swrve. (2016). Swrve Finds 0.15% of Mobile Gamers Contribute 50% of All In-Game Revenue.

Type

Web resource

Intellectual base

Web

Year

2016

Link

https://www.prnewswire.com/news-releases/swrve-finds-015-of-mobile-gamers-contribute-50-of-all-in-game-revenue-247246771.html

Cited from

statistics_experimental_design

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Outlier Leverage
  • In product analytics, whale users generate the bulk of revenue, so mean revenue per user is dominated by the tail and A/B wins on means can entirely reflect tail shifts with no median effect.

    This sourceDocuments extreme revenue concentration in free-to-play mobile games: roughly 0.15% of players generate ~50% of in-app-purchase revenue, so mean revenue per user is dominated by the 'whale' tail.

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Registry ID ref:c24969c493da · see in the full table