Elaboration as a Determinant of Attitude Strength¶
Petty, R. E., & Haugtvedt. (1995). Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior. Attitude Strength: Antecedents and Consequences (Lawrence Erlbaum Associates).
Cited by¶
1 citation across 1 artifact.
Domain-specific¶
- Central Route Processing
- The structural commitment of the ELM is that these two pathways produce qualitatively different attitude change: attitude change produced via the central route is more persistent over time, more resistant to subsequent counter-persuasion, and more predictive of behavioral follow-through than attitude change produced via the peripheral route, because central-route change is anchored in argument-elaborated belief structures rather than in superficial associative cues
SupportedVerified against a saved copy of the source
“formed via the {{{central route}}} will be more persistent than those formed via the {{{peripheral route}}}.”
- The structural commitment of the ELM is that these two pathways produce qualitatively different attitude change: attitude change produced via the central route is more persistent over time, more resistant to subsequent counter-persuasion, and more predictive of behavioral follow-through than attitude change produced via the peripheral route, because central-route change is anchored in argument-elaborated belief structures rather than in superficial associative cues
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