Understanding Media

McLuhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.

Type

Book

Intellectual base

Textbook

Year

1964

Link

https://archive.org/details/understandingmed0000mclu

Cited from

art_aesthetics

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Form and Content
  • The artist's awareness that the medium shapes the message transfers to the communicator's framing choices, to the UI designer's layout decisions, and to the teacher's choice of representation.

    This sourceSource of "the medium is the message," the thesis that the form of a medium shapes reception more than its content. SUPPORTS the knowledge-transfer claim that medium-shapes-message recurs across art, communication, UI, and teaching (479).

• System
  • This blocks migration from an exact mathematical or empirical claim into a loose metaphor.

Verification

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Registry ID ref:c5a1499948cf · see in the full table