What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic change and pivot

Kirtley, J., & O'Mahony, S. (2023). What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic change and pivot. Strategic Management Journal, 44(1).

Type

Journal article

Intellectual base

Primary research

Year

2023

DOI

10.1002/smj.3131

Link

https://doi.org/10.1002/smj.3131

Cited from

organizational_management

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Primes

• Adaptive Redirection
  • Disconfirmed course under a surviving objective → live three-way option set → material change of course → carry-forward whose removal would degrade the new course.

    This sourceLongitudinal study of 93 strategic decisions finding that firms change course only after new information conflicts with or expands prior beliefs, and that a pivot is an accumulated series of decisions altering some strategic elements while others are carried forward, so the post-change course reads as one continuing effort.

Verification

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