The Importance of Non-Linear Relationships Between Attitude and Behaviour in Policy Research.

van Doorn, J., Verhoef, P. C., & Bijmolt, T. H. A. (2007). The Importance of Non-Linear Relationships Between Attitude and Behaviour in Policy Research. Journal of Consumer Policy, 75-90.

Type

Journal article

Intellectual base

Primary research

Year

2007

DOI

10.1007/s10603-007-9028-3

Link

https://doi.org/10.1007/s10603-007-9028-3

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Attitudinal Targeting
  • Attitude extremity, measurement compatibility, constraints, and situational costs can change the relation.

    This sourceEmpirical and methodological support for attitude-extremity segmentation and for avoiding simple linear attitude-behavior assumptions.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:c6f111faddeb · see in the full table