Mass Customization at Hewlett-Packard

Feitzinger, E., & Lee, H. L. (1997). Mass Customization at Hewlett-Packard: The Power of Postponement. Harvard Business Review, 75(1), 116-121.

Type

Journal article

Intellectual base

Primary research

Year

1997

Link

https://hbr.org/1997/01/mass-customization-at-hewlett-packard-the-power-of-postponement

Cited from

computer_science, logistics_supply_chain

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Primes

• Lazy Evaluation
  • In supply chain and logistics it is drop-shipping, print-on-demand, build-to-order, and late differentiation, where the SKU-distinguishing step is postponed until a customer order arrives.

    This sourceEstablishes late differentiation / postponement, where the SKU-distinguishing step is deferred until a customer order arrives.

• Postponement
  • Logistics and manufacturing. Build-to-order, mass customization, and form postponement: products are held in a generic state — appliances unpainted, garments uncut, hardware unconfigured — until an order names the final variant.

    This sourceCanonical case of form postponement: holding products generic until the final variant is known, with regional configuration at final assembly.

Verification

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