A rose in any other font would not smell as sweet¶
Oppenheimer, D. M., & Frank, M. C. (2008). A rose in any other font would not smell as sweet: Effects of perceptual fluency on categorization. Cognition, 106(3), 1178-1194.
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Primes¶
- Processing Fluency
- It separates stimulus properties (objective features, semantic content) from the agent's experience of processing those properties, and names how that experience influences judgment, a separation Oppenheimer and Frank (2008) make explicit in showing typography influences semantic categorization independent of stimulus content.
This sourceDemonstrates that typographic fluency influences semantic categorization independently of stimulus content, separating objective stimulus properties from the agent's subjective experience of processing.
- It separates stimulus properties (objective features, semantic content) from the agent's experience of processing those properties, and names how that experience influences judgment, a separation Oppenheimer and Frank (2008) make explicit in showing typography influences semantic categorization independent of stimulus content.
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