Journey Mapping 101¶
Gibbons, S. (2018). Journey Mapping 101. Nielsen Norman Group.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- User Journey
- and was subsequently developed into standard practice by Nielsen Norman Group and the broader design-thinking community
This sourceNielsen Norman Group's codification of journey mapping as a standard UX method with a defined format and key components.
Supported in partVerified against a saved copy of the source
“In its most basic form, journey mapping starts by compiling a series of user actions into a timeline.”
- and was subsequently developed into standard practice by Nielsen Norman Group and the broader design-thinking community
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