Sam Walton, Made in America¶
Walton, & Huey. (1992). Sam Walton, Made in America: My Story. Doubleday.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Entrepreneurial Discovery
- The conventional wisdom of discount retail, which Walton's memoir reports as the thing he heard more often than anything else, held that a town of fewer than 50,000 people could not support a discount store for very long — industry lore rather than any one chain's stated rule
This sourceWalton's memoir, which reports the 50,000-population threshold as discount retail's conventional wisdom in his own words - what he heard more often than anything, that a town of less than 50,000 people cannot support a discount store for very long - rather than as any single chain's stated rule. Walton's first-person account of the small-town siting strategy and of his reasoning that a single discounter in such a town would face no direct competitor — evidence of what Walton judged, not an independent measurement, and the memoir does not state the 5,000-to-25,000 band.
SupportedVerified against the source
- The conventional wisdom of discount retail, which Walton's memoir reports as the thing he heard more often than anything else, held that a town of fewer than 50,000 people could not support a discount store for very long — industry lore rather than any one chain's stated rule
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