The Television Audience

McQuail, D., & Blumler. (1972). The Television Audience: A Revised Perspective. Sociology of Mass Communications (ed. Denis McQuail), Penguin.

Type

Book

Intellectual base

Review or monograph

Year

1972

Link

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Cited by

1 citation across 1 artifact.

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Domain-specific

• Uses and Gratifications
  • The canonical need typology has four categories: information and surveillance (tracking the environment); personal identity (finding models for self-definition and value reinforcement); social integration and interaction (maintaining social relationships, having conversation currency); and entertainment and diversion (relaxation, emotional release, escape from routine)

    This sourceThe original four-category typology — diversion (escape from routine, emotional release), personal relationships (companionship, social utility), personal identity (personal reference, reality exploration, value reinforcement) and surveillance — under labels that differ from the later information/integration/entertainment wording.

    Supported in partVerified against the source

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