The Luxury Strategy¶
Kapferer, J., & Bastien, V. (2009). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.
Cited by¶
1 citation across 1 artifact.
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Domain-specific¶
- Snob Effect
- Hermès holds Birkin production deliberately scarce — long waitlists, allocation to favored clients, no online sales
This sourceDeliberate rarity management - capping output below demand to preserve exclusivity - as luxury-house strategy, with Hermes as a worked case.
- Hermès holds Birkin production deliberately scarce — long waitlists, allocation to favored clients, no online sales
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Registry ID ref:cc70c153b6b4 · see in the full table