Pricing Policies for New Products

Dean, J. (1950). Pricing Policies for New Products. Harvard Business Review.

Type

Journal article

Intellectual base

Primary research

Year

1950

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Cited by

1 citation across 1 artifact.

Mechanisms

• Hardcover–Paperback–Ebook Release Windowing
  • Its strength is that it turns time into a costless version dimension: the content need not change, yet the schedule extracts the immediacy premium from eager buyers while still, eventually, reaching the patient at a low price — the classic logic of skimming a market from the top down.

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