Do price-tags influence consumers' willingness to pay? On the external validity of using auctions for measuring value Article

Bernard Ruffieux, L. M. (2011). Do price-tags influence consumers' willingness to pay? On the external validity of using auctions for measuring value Article.

Type

Unclassified

Intellectual base

Unclassified

Year

2011

DOI

10.1007/s10683-010-9262-4

Link

https://doi.org/10.1007/s10683-010-9262-4

Cited by

1 citation across 1 artifact.

Domain-specific

• Willingness to pay
  • WTP operationalizes a reservation price or compensating variation, but elicited values depend on information, budget, framing, uncertainty, incentive compatibility, and whether preferences are treated as discovered or constructed.

Verification

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Registry ID ref:cf16dc46d7df · see in the full table