Sonic Branding¶
Jackson, D. M. (2003). Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Leitmotif
- Opera (the home) — Wagner's Ring, where each character, object, idea, and relationship receives a distinctive orchestral motif whose entry cues the referent and whose transformations track narrative development. Film and franchise scoring — Korngold and Steiner's transfer of the device to early Hollywood, and Williams's Imperial March, Jaws two-note figure, and Indiana Jones theme, each binding a referent and narrating its fate through altered statements. Serial television — character themes and institutional stings across long-form series, cuing absent referents into the present scene as the plot graph grows. Sonic branding — a sonic logo (Intel's chime, Netflix's "ta-dum," the McDonald's hook) binding a figure to a corporate referent and re-triggering the brand-attribute bundle on recurrence, with timbral variation carrying brand-extension content
This sourceThe trade-scholarly treatment of the sonic logo as a managed element of brand identity; its examples predate the Netflix and later logos, and the brand-extension reading is not established there.
Supported in partVerified against the source
- Opera (the home) — Wagner's Ring, where each character, object, idea, and relationship receives a distinctive orchestral motif whose entry cues the referent and whose transformations track narrative development. Film and franchise scoring — Korngold and Steiner's transfer of the device to early Hollywood, and Williams's Imperial March, Jaws two-note figure, and Indiana Jones theme, each binding a referent and narrating its fate through altered statements. Serial television — character themes and institutional stings across long-form series, cuing absent referents into the present scene as the plot graph grows. Sonic branding — a sonic logo (Intel's chime, Netflix's "ta-dum," the McDonald's hook) binding a figure to a corporate referent and re-triggering the brand-attribute bundle on recurrence, with timbral variation carrying brand-extension content
Verification¶
Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.
Does it back the claim? Read against the text for 1 of 1 citation: 1 supported in part. Each verdict is shown under its citation below, with what in the work backs the sentence.
Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.
See how references were verified.
Registry ID ref:cfb5116ee02a · see in the full table