Sonic Branding¶
Jackson, D. M. (2003). Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding.
Cited by¶
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Domain-specific¶
- Leitmotif
- Opera (the home) — Wagner's Ring, where each character, object, idea, and relationship receives a distinctive orchestral motif whose entry cues the referent and whose transformations track narrative development. Film and franchise scoring — Korngold and Steiner's transfer of the device to early Hollywood, and Williams's Imperial March, Jaws two-note figure, and Indiana Jones theme, each binding a referent and narrating its fate through altered statements. Serial television — character themes and institutional stings across long-form series, cuing absent referents into the present scene as the plot graph grows. Sonic branding — a sonic logo (Intel's chime, Netflix's "ta-dum," the McDonald's hook) binding a figure to a corporate referent and re-triggering the brand-attribute bundle on recurrence, with timbral variation carrying brand-extension content
This sourceThe trade-scholarly treatment of the sonic logo as a managed element of brand identity; its examples predate the Netflix and later logos, and the brand-extension reading is not established there.
- Opera (the home) — Wagner's Ring, where each character, object, idea, and relationship receives a distinctive orchestral motif whose entry cues the referent and whose transformations track narrative development. Film and franchise scoring — Korngold and Steiner's transfer of the device to early Hollywood, and Williams's Imperial March, Jaws two-note figure, and Indiana Jones theme, each binding a referent and narrating its fate through altered statements. Serial television — character themes and institutional stings across long-form series, cuing absent referents into the present scene as the plot graph grows. Sonic branding — a sonic logo (Intel's chime, Netflix's "ta-dum," the McDonald's hook) binding a figure to a corporate referent and re-triggering the brand-attribute bundle on recurrence, with timbral variation carrying brand-extension content
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