On the Pathology of the Enthymeme¶
Rossolatos, G. (2014). On the Pathology of the Enthymeme: Accounting for Hidden Visual Premises in Advertising Discourse. Signs and Society, 2(1), 1-27.
Cited by¶
1 citation across 1 artifact.
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Primes¶
- Enthymeme
- In advertising, image-based campaigns are nearly pure enthymeme: a luxury-car ad presents an image of success and leaves the audience to supply "successful people drive this car, I want to be successful, I should drive this car."
This sourceAnalyzes image-based advertising as visual enthymeme, where status-association premises are left unstated for the viewer to supply — supporting the luxury-goods ad as near-pure enthymeme.
- In advertising, image-based campaigns are nearly pure enthymeme: a luxury-car ad presents an image of success and leaves the audience to supply "successful people drive this car, I want to be successful, I should drive this car."
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