Buyer Personas¶
Revella, A. (2015). Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business. Wiley.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Primes¶
- Persona
- Marketing. Buyer personas and ideal-customer profiles shape segmentation, messaging, and channel choice, letting a team write copy concretely for a named decision-maker.
This sourceDevelops buyer personas and ideal-customer profiles as the basis for segmentation, messaging, and channel choice.
- Marketing. Buyer personas and ideal-customer profiles shape segmentation, messaging, and channel choice, letting a team write copy concretely for a named decision-maker.
Verification¶
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Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.
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Registry ID ref:d1237f9de07a · see in the full table