An Operations-Research Study of Sales Response to Advertising

Vidale, M. L., & Wolfe, H. B. (1957). An Operations-Research Study of Sales Response to Advertising. Operations Research, 5(3), 370-381.

Type

Journal article

Intellectual base

Primary research

Year

1957

Volume

5

Issue

3

Pages

370-381

DOI

10.1287/opre.5.3.370

DOI registrant

Institute for Operations Research and the Management Sciences

Link

https://doi.org/10.1287/opre.5.3.370

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Sethi model
  • The entry records a descriptive analytical identity; practical use requires the governing domain's evidence, standards, and safety obligations.

Mechanisms

• Advertising Spend Calibration
  • By pricing the increment, it makes diminishing marginal returns

    This sourceA saturation-aware advertising-response model can quantify diminishing incremental response and inform allocation of advertising appropriations.

Verification

Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.

Does it back the claim? Not recorded. Neither this nor any other of the 2 citations of this work carries a recorded support check.

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Registry ID ref:d21eb11b0b6e · see in the full table