An Operations-Research Study of Sales Response to Advertising

M. L Vidale, H. B. W. (1957). An Operations-Research Study of Sales Response to Advertising.

Type

Unclassified

Intellectual base

Unclassified

Year

1957

DOI

10.1287/opre.5.3.370

Link

https://doi.org/10.1287/opre.5.3.370

Cited by

1 citation across 1 artifact.

Domain-specific

• Sethi model
  • The entry records a descriptive analytical identity; practical use requires the governing domain's evidence, standards, and safety obligations.

Verification

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Registry ID ref:d21eb11b0b6e · see in the full table