Choice Based on Reasons

Simonson, I. (1989). Choice Based on Reasons: The Case of Attraction and Compromise Effects. Journal of Consumer Research, 16(2), 158-174.

Type

Journal article

Intellectual base

Primary research

Year

1989

Volume

16

Issue

2

Pages

158-174

DOI

10.1086/209205

DOI registrant

Oxford University Press

Link

https://doi.org/10.1086/209205

Cited by

1 citation across 1 artifact.

Each citation links to the sentence it supports in the citing article.

Mechanisms

• Good–Better–Best Tier Menu
  • A ceiling rung inserted purely as a decoy — priced to make the middle look cheap, with no buyer it genuinely serves — exploits the compromise effect

    This sourceShows that an option can gain choice share when an added extreme makes it the compromise alternative in the choice set.

Verification

Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.

Does it back the claim? Not recorded. The single citation of this work carries no recorded support check.

Was it audited? Yes. A second, independent pass read the citation against the article text and recorded a verdict.

Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.

See how references were verified.

Registry ID ref:d3343518d184 · see in the full table