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Making new enemies

Schauerte, N., Schauerte, R., Becker, M., & Hennig-Thurau, T. (2024). Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings. Journal of the Academy of Marketing Science, 672-694.

Type
Journal article
Intellectual base
Primary research
Year
2024
Pages
672-694
DOI
10.1007/s11747-023-00963-1
DOI registrant
Springer Nature
Link
https://link.springer.com/article/10.1007/s11747-023-00963-1

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