Translating the Message¶
Sanneh, L. Translating the Message: The Missionary Impact on Culture.
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- Beachhead Market
- Religious and ideological movements: missionary strategy chose entry points — port cities, courts, schools — from which doctrine propagated through trade and patronage networks.
This sourceAmerican Society of Missiology Series. Maryknoll: Orbis Books, 1989. Landmark study of how Christianity spread by entering and adapting to local cultures and networks (mission schools, urban/commercial entry points), the missionary-foothold pattern.
- Religious and ideological movements: missionary strategy chose entry points — port cities, courts, schools — from which doctrine propagated through trade and patronage networks.
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