Market Segmentation

Wedel, M., & Kamakura, W. A. (2000). Market Segmentation: Conceptual and Methodological Foundations. Springer.

Type

Book

Intellectual base

Review or monograph

Year

2000

DOI

10.1007/978-1-4615-4651-1

ISBN

9781461371045

DOI registrant

Springer Nature

Link

https://doi.org/10.1007/978-1-4615-4651-1

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Attitudinal Targeting

  • This sourceAuthoritative treatment of segmentation bases, methods, evaluation, and actionability.

• Micromarketing
  • The entry describes a strategy and evaluation construct, not consumer-surveillance guidance, discriminatory-pricing advice, or a claim that finer targeting is necessarily beneficial.

Verification

Does it exist? Confirmed. This work's DOI resolves to a registered record, which fixes its identity. That is all it fixes.

Does it back the claim? Not recorded. Neither this nor any other of the 2 citations of this work carries a recorded support check.

Support is checked per citation rather than per work — the same source can be cited soundly in one article and wrongly in another. Per-citation recording began recently, so a citation with no recorded check is a gap in the record rather than evidence it went unchecked.

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