Market Segmentation

Wedel, M., & Kamakura, W. A. (2000). Market Segmentation: Conceptual and Methodological Foundations. Springer.

Type

Book

Intellectual base

Review or monograph

Year

2000

DOI

10.1007/978-1-4615-4651-1

ISBN

9781461371045

Link

https://doi.org/10.1007/978-1-4615-4651-1

Cited by

2 citations across 2 artifacts.

Each citation links to the sentence it supports in the citing article.

Domain-specific

• Attitudinal Targeting

  • This sourceAuthoritative treatment of segmentation bases, methods, evaluation, and actionability.

• Micromarketing
  • The entry describes a strategy and evaluation construct, not consumer-surveillance guidance, discriminatory-pricing advice, or a claim that finer targeting is necessarily beneficial.

Verification

This reference passed the adversarial substantiation pipeline: it was checked to exist and to support the claim it is attached to. See how references were verified.

Registry ID ref:d9d501a85659 · see in the full table