An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks¶
Viscusi, Magat, & Huber. (1987). An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks. The RAND Journal of Economics.
Cited by¶
1 citation across 1 artifact.
Each citation links to the sentence it supports in the citing article.
Domain-specific¶
- Certainty Effect
- The effect predicts willingness to pay substantial premiums for warranties, full insurance, and "zero-risk" regulatory options even when the residual risk being eliminated is small in expected-value terms.
This sourceSurvey evidence that consumers pay a certainty premium for the total elimination of one risk while the value of further risk reduction diminishes.
Supported in partVerified against the publisher's abstract
“We also find evidence of certainty premiums for the total elimination of one risk, but no strong evidence of additional certainty premiums for the elimination of multiple risks”
- The effect predicts willingness to pay substantial premiums for warranties, full insurance, and "zero-risk" regulatory options even when the residual risk being eliminated is small in expected-value terms.
Verification¶
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